Gain a solid grounding in key components of both strategy and marketing. For ambitious mid-career technologists and specialists, who are keen to grasp wider business drivers. Facilitator: Siobhan Soraghan BSc MBA, Director Active Insight Consulting Ltd.
Gain useful and clear definitions of vision, mission, goals, strategy and tactics; Understand and position yourself in relation to the three tiers of strategy. Acquire a range of valuable thinking tools for interpreting market data and resources. Learn how personality types contribute in different ways to the strategic thinking process, in particular your own. Facilitator: S [...]