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Customer Enquiry Skills


About this event

For technical and commercial colleagues alike who have the opportunity to have time with clients – and who wish to identify customers’ real needs.  And who then hope to intelligently innovate to better serve customer needs – and therefore flourish themselves as a business.  

Getting in front of a customer is a privilege and a feat to achieve.  How do you make the most of the opportunity, and come away not just with with deeper understanding of needs, but ideas both to enhance your products and for brand new ones?

This workshop will help you approach the meeting as a mutual exploration of their needs.  You will develop your probing and questioning skills to help them identify key needs that they might otherwise find challenging to articulate.  Needs that you may very well be able to meet, and that might help guide your innovation programme.

A great win-win.


Ingemar Orsen

Ingemar Orsen has more than 35 years of experience in the global Biotech Supply/Life Science Industry.  During his career he has held Senior Management positions at both International and Regional levels, building and leading sales teams and distribution networks.

With particular focus on early commercial development to support product launches and the introduction of new technologies, he has particular expertise helping innovators establish strong customer relationships to confirm if a product offering will match customer needs, and lead to successful market launch with potential for future product development.  He also had a proven track record of supporting clients craft successful business development pitches to investors, distributors, top-level customers and end users.

Ingemar is passionate about sharing his experience and skills to empower others working in high tech industries.

Event Details



A link will be sent to registrants.


9:30am – 3:30pm

Thursday 29th April 2021


Members: £475+vat

General admission: £525+vat

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