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Storytelling for Leaders


Lead hearts as well as minds

Why does this matter

Storytelling is about bringing life and meaning to bare facts and data.  Stories can simplify complexity and explain strategic decisions to your people, helping motivate them and align them behind important goals.

Just as important as having a clear vision and solid data, is the credibility and capacity to inspire.  If people trust you and can relate to the “whys” behind your messages, you are more than half-way there.

Storytelling is incredibly powerful when used to

  • Communicate strategy with impact

  • Encourage confidence in change

  • Establish your leadership credentials

In this online workshop we look at the power of narrative and how to construct stories to convey clarity and confidence, and to encourage those tasked with implementing strategic plans.

The workshop will be held for a small select group of mid-to-senior level executives who are responsible for communicating strategy and for leading others.  The numbers will be capped so that everyone will have personal attention.


Siobhan Soraghan is founder of Active Insight and has been developing leaders across  a wide range of sectors for over two decades.

She has supported hundreds of leaders and many management teams in deciding their strategy and communicating it to their workforce.  She has trained a wide range of executives in the tools and mindset for using narrative and stories to inspire and motivate their teams.  From her work and life experience she has plenty of her own stories to bring to this workshop.  Perhaps being Irish gives her an advantage!  But she will show that anyone can use stories to add credibility and weight to their message and impact as a leader.

Event Details



A link will be sent to registrants.


9:00am – 3:30pm

Thursday 14th January 2021


Innovation Network Members:

Early bird £475; £495 +vat

General admission:

Early bird £525; £550 +vat

Register for this event

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