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Strategic Thinking – for Senior Professionals


Why is this important

When progressing to more senior levels, the decisions to be made become more strategic and have more profound implications for the organisation. To make your best contribution, it’s important to gain the skills and tools to engage in this kind of decision-making.

This webinar will provide you with a rich overview of the key elements of the strategic thinking and the formulation process.

You’ll come away with an understanding of:

  • The distinctions between vision, mission, strategy and plans
  • The three tiers of strategy: Corporate, Business, Product—with a focus on Business
  • Ways to understand the wider market environment and organisational drivers
  • Approaches to formulation of strategy
  • How your personal strengths influence your contribution to strategy

This webinar is ideal for you if you are an experienced technologist or functional specialist in a senior role, with some contribution to the management team’s decision-making.

What previous attendees have said:

“I got lots and lots, too much to mention!”
 “This was incredible”
“Siobhan packed so much in…I will have to watch it again.”
“Excellent and generous webinar – it all resonates with me.”
 “It was the best I have heard in years!”
 “As a summary session I think it is very complete.”
“A great refresher on business strategy, thank you.”
“Good refresher for planning, as well as learning a few tips.”


Siobhan Soraghan

BSc MBA, founder of Active Insight

Siobhan Soraghan is founder of Active Insight and has been developing leaders across  a wide range of sectors for over two decades.  She has facilitated many management teams through strategy formulation processes,  and been mentored by esteemed Cranfield strategy academic, Professor Cliff Bowman.

Event Details



A link will be sent to registrants.


10:00am – 11:30am

Tuesday 15th, 15/12/2020.

Price ex vat:


Early Bird £225 ; £250

General admission:

Early Bird £259; £275

Register for this event

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