Innovating across cultural boundaries

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Culture “eats strategy for breakfast” – not understanding the cultures of your stakeholder groups is likely to thwart your innovation strategy. We’ll look at cultures on various levels and hear stories of real experiences.

Speakers

Luis Benito, Innovation Strategy and Research Director, Lloyd’s Register, Marine and Offshore

Siobhan Soraghan, Director, Active Insight – Culture through the Hofstede lens.

+ Input from a range of Network members who do business in Europe, Asia and the Americas.

FREE TO MEMBERS