Customer Relations for Technologists – is the customer or the technology king?
February 22 @ 8:45 am - 3:00 pm
Marketing and Customer relations for Technologists
Is the Customer, or the Technology, King?
Welcome to the Innovation Network’s third event of the 17/18 calendar.
This event explores how marketers think when selling high tech to customers, and ways that technologists can gain more understanding of their customers to create better products.
There will be an optional tour afterwards (3pm) of 3M’s Customer Centre.
Our events are for senior technologists and leaders in high tech manufacturing. The network members are an impressive peer group. With an empahsis on quality input, getting to know one’s peers, and sharing experience, events are rich in learning and serendipitous connections. Important to achieving this is ensuring that those who attend our events fit the membership profile. Please read more about the Network here.
If you fit our profile (senior engineer, scientist, or leader in high tech manufacturing) and you are interested in becoming a member, we would love to welcome you to your first event free of charge.
Sue Cresswell, Marketing Director, Applied Photophysics.
Sue is experienced in market communication, sales support and marketing in multi-national environments. She has successfully introduced new companies and technologies to the global life science market, and driven the transition of biotech supply companies from a technological to a commercial focus. Given her excellent track record for the establishment of effective internal and external market communication networks, Sue is the ideal person to kick off our event with her stories and gems of wisdom.
Dr Philip Kennedy, Head of Digital and External Partnerships, 3M
Philip has a wide variety of experience of many different product types; experience which covers the ideation, conception, development, market positioning, and commercialisation of new products. His external Innovation role involves identification of sources of innovation external to 3M that can be combined with internal capabilities to accelerate growth for the company. E.g. Universities / academia, UK Catapult Centres, Government, Innovation hubs & start-ups. Philip will share with us 3M’s customer insight activity, designed to ensure 3M has an understanding of customer needs.
Arrival: 8.45 teas, coffees, pastries
Start: 9am prompt
Optional tour of 3M’s Customer Centre at 3pm, est 1 hr.
We are kindly being hosted by 3M at their facilities in Bracknell. Futher details will be forwarded on booking.
Parking: There is plenty of parking in front of, and behind, the main building.
FREE TO MEMBERS